Channel Factory welcomes new NZ Sales Director

Channel Factory, a global advertising platform for YouTube, has expanded its team with the appointment of Dave Carran as New Zealand Sales Director.

It also welcomes five new account managers to the Australian team.

Carran brings more than 15 years of multi-platform media sales expertise to the newly created role, joining Channel Factory from JCDecaux and before that, CARTEL Media.

This growth underscores the increasing need for enhanced brand suitability controls and advanced contextual targeting, especially as the industry gradually moves away from relying on cookie-dependent solutions towards a focus on first-party data.

Of his appointment, Carran says: “I’m really excited to be joining Channel Factory at this pivotal time, as changes to the advertising landscape make their unique tools more essential than ever.

“I love the ethos of the business around doing good and giving back through more conscious advertising buys, and I am certain we are well-positioned to make a significant impact in the market.”

Carran and the new cohort in Australia will be led by James Rose, Channel Factory’s Managing Director Australia.

Rose comments: “We are thrilled to welcome six outstanding new team members to our Australia and New Zealand offices. This expansion not only reflects our growing roster of distinguished clients but also underscores our commitment to continually enhancing our services and offerings.

“With an exciting roadmap of innovative products and solutions on the horizon, we are perfectly positioned to deliver even greater results and ROI for our partners, while helping them navigate the complexities of digital advertising with both confidence and precision.

“Each new hire brings a unique blend of skills and experience in their respective roles and markets, and are well-placed to work alongside our team of talented professionals to strengthen our partner relationships and support our ambitious growth plans across Australia and New Zealand.

“I am confident that with these strategic additions to our team, Channel Factory will set new standards of excellence and effectiveness in the industry.”

The appointments are effective immediately.

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