For its 2024 upfront event on Tuesday, TelevisaUnivision welcomed advertisers to its “casa” to talk measurement over margaritas. The Spanish-language broadcast network immersed upfront attendees in Spanish culture through its “Casa Cultura,” a blend of food, music and entertainment while spotlighting its key points of differentiation in the category: precision in measurement capabilities and programming….
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist