November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

McDonald’s Grandma McFlurry Takes a Sweet Trip Down Memory Lane

McDonald’s continues its focus on nostalgic marketing with a limited-edition McFlurry meant to evoke sweet memories of grandmothers. A 30-second film, set to a new Remi Wolf cover of James Taylor’s “How Sweet It Is (To Be Loved By You),” celebrates how grandmas–whether they’re called abuela, nana, yia-yia or gigi–know the power of enhancing a…
Adweek Feed