November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What to Do Next When Your Brand Gets Surprise Earned Media

Casual dining classic Applebee’s recently enjoyed a clear and positive brand mention in the finale episode of reality TV juggernaut Vanderpump Rules, wherein the group heads to San Francisco for a glamorous evening celebrating a close friend’s business launch. The magical earned moment happened when spotlight star Ariana Madix and a subsection of the partygoing…
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