November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Sean Downey on How YouTube’s AI Delivers Ad Results and What’s Next for NFL Sunday Ticket

At its Brandcast TV upfront presentation last week, YouTube accomplished its event goals, sharing the stage with myriads of content creators, such as Zach King and Cleo Abram; showcasing brand case studies with Pepsi and Taco Bell; and closing the show with a performance by Billie Eilish. The platform also introduced tools to help brands…
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