November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Amazon Ups Its ID And Ratings Game; Throw The Audiobook At Them

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signaling Change Amazon has a new ad measurement product for publishers. Signal IQ, as it’s called, is designed to help sites measure the impact of alternative IDs on campaign performance, including for streaming media, Ad Age reports. The idea is to make it easier […]

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