JCDecaux Expands SMARTFRAME Network on Dominion Road

AUCKLAND, Today: JCDecaux New Zealand’s SMARTFRAME network has expanded with a new screen on Auckland’s Dominion Road. This brings the network to 27 screens across Auckland, Wellington, and Christchurch.

Dominion Road is the 18th frame in Auckland, enhancing SMARTFRAME’s reach into city fringe suburbs like Mount Eden, Sandringham, and Kingsland.

Phil Eastwood, General Manager of JCDecaux New Zealand, said: “Dominion Road, as one of Auckland’s busiest commuter routes, provides a strategic location for advertisers to deliver impactful campaigns.

“As the sole digital billboard along this major arterial, it offers maximum exposure to city commuters, with an estimated reach of over 41,000 connections over a standard two-week campaign period.”

“Dominion Road, as one of Auckland’s busiest commuter routes, provides a strategic location for advertisers to deliver impactful campaigns.”

He added, “Its compatibility with programmatic trading not only adds flexibility, but also aligns with the growing effectiveness and accountability of Out-of-Home advertising in today’s fragmented media landscape.”

The SMARTFRAME network reaches more than 600,000 people over a standard two-week period. The Dominion Road site boosts this reach, offering significant exposure for local businesses when purchased individually.

Situated among bustling suburbs like Mount Roskill and Sandringham, Dominion Road is a key route to Auckland CBD, the airport, and Eden Park. It attracts city commuters and residents with its renowned dining spots, high-decile schools, and popular shopping destinations.

Recent research by JCDecaux New Zealand shows commuting is at an all-time high, presenting brands with a prime opportunity to engage with the high volume of commuters.

SMARTFRAME, a unique portrait digital format, has a close-to-9:16 standard ratio. It’s compatible with other digital channels, allowing brands to use the same content for digital campaigns without significant adjustments, ensuring consistency and effectiveness across channels.