PAK’nSAVE’s Stickman takes over Karangahape Road: An innovative campaign by Phantom Billstickers, PHD and FCB

AUCKLAND, Today: Already, the campaign is capturing the attention of commuters, pedestrians, and film enthusiasts alike. Its engaging design, encourages interaction, turning a simple walk down Karangahape Road into an immersive experience.

PAK’nSAVE’s Stickman, a familiar figure to anyone in Aotearoa, has made K Road, his latest home. This campaign brings together brand identity, playfulness, and movement in the poster world; it invites viewer participation, literally bringing the campaign to life.

This innovative approach to outdoor advertising shows that posters don’t have to be static; they can offer endless opportunities for creativity and engagement. Take a stroll down Karangahape Road and see the results for yourself.

The Stickman campaign exemplifies the power of simplicity and innovation in the world of advertising.

“Already, the campaign is capturing the attention of commuters, pedestrians, and film enthusiasts alike. Its engaging design encourages interaction, turning a simple walk down Karangahape Road into an immersive experience.”

Already, the campaign is capturing the attention of commuters, pedestrians, and film enthusiasts alike. Its engaging design, encourages interaction, turning a simple walk down Karangahape Road into an immersive experience.

PAK’nSAVE’s Stickman, a familiar figure to anyone in Aotearoa, has made K Road, his latest home. This campaign brings together brand identity, playfulness, and movement in the poster world; it invites viewer participation, literally bringing the campaign to life.

This innovative approach to outdoor advertising shows that posters don’t have to be static; they can offer endless opportunities for creativity and engagement. Take a stroll down Karangahape Road and see the results for yourself.

The Stickman campaign exemplifies the power of simplicity and innovation in the world of advertising.