NZME dominates radio waves with record audience growth

AUCKLAND, Today: New Zealand Media and Entertainment (NZME) just boosted its audience share and listener numbers in the latest GfK Commercial Radio Survey, released today.

The survey highlights the strength of NZ’s commercial radio, with 3.4 million Kiwis tuning in weekly.

Newstalk ZB remains on top, holding the title of the country’s number one commercial radio station for the sixteenth year. The Mike Hosking Breakfast continues to dominate with 445,300 listeners.

ZM had a fantastic result, growing its audience to 537,400. The Hits celebrated its biggest audience ever, increasing its share for the eighth consecutive survey. Radio Hauraki and Flava also saw record listener numbers.

“These fantastic results illustrate the hard work and huge commitment our teams put in every day to ensure we continue to connect with our audiences.”

NZME shines in digital audio, attracting 1.3 million people and boasting the top podcast network with 17.2 million downloads in 2024.

Jason Winstanley, NZME Chief Audio Officer, says, “We are particularly proud of our ZM team for delivering such a strong result in line with our strategy. NZME has put a huge amount of energy and resource into delivering the most loved and listened to content.”

Mike McClung, NZME Chief Content Officer – Music Brands, says, “These fantastic results illustrate the hard work and huge commitment our teams put in every day to ensure we continue to connect with our audiences.”

NZME CEO Michael Boggs adds, “With 3.4 million people continuing to tune in weekly, commercial radio remains strong and stable, which is excellent news for advertisers. Radio continues to be a high performer, and at NZME we’re pleased to be reaching 9 out of 10 Kiwis.”