November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Epsilon CMO Jeff Smith on Marketers’ Biggest Tech Stack Challenges

In December, the marketing technology firm Epsilon named Jeff Smith its new chief marketing officer. Smith succeeds the company’s former marketing leader, Jon Beebe, who stepped down last year to found the consultancy, QuirkWerk. For more than 25 years before joining Epsilon, Smith worked in marketing or data-adjacent roles at companies including Oracle, Nielsen, LiveRamp…
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