Heinz ‘No Taste’ Test Asks Fans to Review Pickle Ketchup Before Trying It

Many people who have eaten a burger know what the combination of pickle and ketchup tastes like, prompting Heinz to take a novel approach to promoting its new pickle ketchup. The “You Can Already Taste It” campaign, created by agency Rethink, encourages consumers to imagine the new condiment’s flavor and share their reviews without actually…
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