Many people who have eaten a burger know what the combination of pickle and ketchup tastes like, prompting Heinz to take a novel approach to promoting its new pickle ketchup. The “You Can Already Taste It” campaign, created by agency Rethink, encourages consumers to imagine the new condiment’s flavor and share their reviews without actually…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
VML Wins Account for EV Charging Network Ionna, Which Aims to Challenge Tesla’s Dominance
Chemistry’s Keep the Flow gets Webby spotlight
Scott Simmons Leaves WAPT for State’s Emergency Management Agency