December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Crossmedia Wins Edible’s Performance Media Business

Edible, the company formerly known as Edible Arrangements, has named Crossmedia its performance media agency of record. Chief marketer Kevin Keith said the business ran an “express RFP,” eschewing a pitch consultant. The three-meeting process began in late December, and Crossmedia won the business by March. The CMO declined to reveal how much the account…
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