December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How the Golden Knights Use Marketing to Win in Las Vegas

In this episode of The Speed of Culture, Matt Britton sits down with Eric Tosi, chief marketing officer of the Vegas Golden Knights hockey team. They discuss the role of sports in revitalizing Las Vegas, the strategic marketing efforts to build a local fan base, and the integration of technology and storytelling in modern sports…
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