November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

A New Crop of Dealmakers Will Flood Cannes Lions This Year

As marketers and creatives flock to the Croisette for this year’s Cannes Lions festival, they’ll notice new players primed to drive billions of investment dollars into the advertising industry. Creators, for one, will have their own dedicated fringe festival. Retail media will be the talk of happy hours as advertisers turn to retailer data amid…
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