As marketers and creatives flock to the Croisette for this year’s Cannes Lions festival, they’ll notice new players primed to drive billions of investment dollars into the advertising industry. Creators, for one, will have their own dedicated fringe festival. Retail media will be the talk of happy hours as advertisers turn to retailer data amid…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected