December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What Netflix’s Latest Data Dump Means for Advertisers

Advertisers, are you still watching? Netflix recently released the second installment of its What We Watched Report, which represents 99% of viewership from July to December 2023. The biannual report includes some new data of interest to advertisers and marketers. “Netflix expanding what they publicly report about what’s viewed on their platform could be seen…
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