December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Inside the Campaign: How US Bank Used Artificial Intelligence to Fast-Track Its Latest Ads

U.S. Bank has been around for 161 years, but its latest campaign is as modern as it gets, utilizing artificial intelligence to get it to market in less than four months. The campaign, “The Power of Us,” is the first under chief marketing officer Michael Lacorazza, who has been in the position for seven months….
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