The track record of publishers branching out into ad tech is mixed. Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting to third-parties. The UK-based media holding company – which counts over 200 pubs in its portfolio, including Tom’s Guide, Marie Claire, PC Gamer and […]
The post How Future Plans To Elevate Publisher-Provided Ad Tech appeared first on AdExchanger.
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