The track record of publishers branching out into ad tech is mixed. Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting to third-parties. The UK-based media holding company – which counts over 200 pubs in its portfolio, including Tom’s Guide, Marie Claire, PC Gamer and […]
The post How Future Plans To Elevate Publisher-Provided Ad Tech appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs