Seems as if every retailer has its own data and ad targeting business these days. But what they don’t have is scale. So, a growing number of retail media networks (RMNs) are partnering with ad tech intermediaries and each other to manufacture national scale and audiences. And as of Tuesday, you can add regional grocery […]
The post Why Regional Grocery Chains Are Buying Into Co-ops appeared first on AdExchanger.
More Stories
Is Tegna Looking to Hub Weather in Its Local Markets?
Stuff Group taps Belinda Francis to lead North Island Markets
Veteran Meteorologist James Spann Voices Support for NOAA and NWS in Anticipation of Trump Cuts