November 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

With TV Impressions Vanishing, Campaigns Must Focus On Resonance, Not Reach

Brian Wieser recently forecasted that, by 2027, linear and streaming TV will lose up to 25% of available impressions. To quote AdExchanger Associate Editor Alyssa Boyle’s reaction to this prediction: “Huh?” Frankly, the TV market’s vanishing impression problem is even more concerning than the numbers indicate. We know that viewing is rapidly migrating from linear […]

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