Perplexity, a generative artificial intelligence startup with a $ 1 billion valuation and a big-swing mentality, launched its first paid marketing campaign during tonight’s high-profile National Basketball Association Finals. The seven-figure media buy–during a tentpole broadcast that draws sizable audiences and blue-chip brands–aims to plant Perplexity’s flag with mainstream America in the burgeoning tech space. While…
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Here’s the Roundup for the Week Ending January 24