Quantum Jump and TrailLite Group embrace luxury

AUCKLAND, Today: Quantum Jump, along with media partners Conductor and Sneakers Media, has been appointed by TrailLite, a leading Kiwi luxury motorhome and caravan manufacturer, to lead their marketing.

In 2024, TrailLite Group is celebrating 70 years of crafting motorhomes and caravans in NZ, offering world-class design, luxury, and superior functionality. They create New Zealand’s best, designed to withstand the country’s most demanding environments while offering refined luxury.

Letitia Eyes, TrailLite’s Head of Marketing and Sales, expresses enthusiasm about the collaboration: “TrailLite was seeking a marketing and advertising partner to support our expansion goals, and we are thrilled to join forces with Quantum Jump, Conductor, and Sneakers.”

“Partnering with TrailLite, a true Kiwi luxury brand, is an exceptional opportunity for us. TrailLite’s dedication to manufacturing quality and innovation is something we’re keen to amplify.”

Letitia noted, “Just like the TrailLite business has evolved over the past 70 years, so too have our marketing needs; we were seeking a strategic, data-driven partner to support our sales pipeline and help us deliver to our customer-centric approach.

“We’re a unique NZ business with a strong Kiwi-made history focused on crafting luxury and quality products for NZ conditions, which is something the team at Quantum Jump clearly grasped in our discussions, and will underpin smart communications to drive ROI and help continue to build our loyal community base,” she adds.

Zoë MacDonald-Mair, Business Director at Quantum Jump, echoes this: “Partnering with TrailLite, a true Kiwi luxury brand, is an exceptional opportunity for us. TrailLite’s dedication to manufacturing quality and innovation is something we’re keen to amplify.”

Quantum Jump will be supporting TrailLite Group with strategic creative, digital advertising, customer lifecycle management, and marketing automation, with Conductor and Sneakers Media managing media planning and buying.