Consumer research shows that JanSport is considered a time-tested utility player and a staple of American student life–functional, ubiquitous and essential. But what brand today wants to be on the receiving end of the sick burn, “ya basic,” even if it’s true? JanSport, a legacy company in a jam-packed commodity category, has decided to lean…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected