JanSport Ads Mine Gen Z’s Everyday Lives for Comedy Gold

Consumer research shows that JanSport is considered a time-tested utility player and a staple of American student life–functional, ubiquitous and essential. But what brand today wants to be on the receiving end of the sick burn, “ya basic,” even if it’s true? JanSport, a legacy company in a jam-packed commodity category, has decided to lean…
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