Stuff and North & South join forces to deliver unmatched digital journalism experience

AUCKLAND, Today: North & South magazine is now partnered with Stuff’s Masthead Publishing to enhance subscriber value and introduce a new digital platform.

Today, The Post becomes the digital hub for North & South’s award-winning journalism, delivering exclusive content to Stuff’s digital news subscribers.

Joanna Norris, Masthead Publishing Managing Director, highlights, “The quality journalism of North & South fits perfectly with The Post. Subscribers of The Press and the Waikato Times will also access this content.”

Celebrating 38 years of storytelling, Norris emphasises, “Stuff mastheads are committed to beautifully told New Zealand stories. This partnership unlocks even more brilliant content for audiences who pay for quality journalism.”

“The quality journalism of North & South fits perfectly with The Post.”

North & South’s content will enrich the news, analysis, features, and visual journalism already offered by The Post, The Press, and the Waikato Times.

Since the digital mastheads launched 16 months ago, Stuff has nearly doubled its audience reach. The Post has become essential for national politics, policy, and business readers, continually adding value for subscribers.

Combining the digital readership of The Post, The Press, and the Waikato Times, this partnership connects North & South with over 750,000* New Zealanders, broadening its audience.

Greg Partington, owner of Waitapu Group, says, “Partnering with Stuff Group allows us to share North & South’s rich heritage with readers across New Zealand. This collaboration ensures our well-loved magazine reaches an even broader audience, bringing its compelling and insightful journalism to more New Zealanders.”

In addition to this new partnership, Stuff publishes popular magazines such as NZ House & Garden, Sunday magazine, TV Guide, NZ Gardener, and Your Weekend.

*Nielsen Online Ratings April 2024.