December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

TransUnion And Ally Bank Pilot The Notion Of A Movable Middle Audience

Some ad campaigns target customers most likely to convert. Another common tactic is to conquest a competitor’s known customers. But bringing in the consumers most likely to convert often means a brand is paying to get a sale that was already coming their way. And targeting competitors’ customers can waste budgets on people who simply […]

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