November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Exclusive: The Trade Desk Threatens to Demonetize Yahoo Video

The Trade Desk alerted buyers earlier this week of plans to no longer monetize Yahoo’s video after it alleged the publisher had been consistently misrepresenting the inventory as in-stream, a type of online video that typically fetches higher prices from buyers. “Yahoo has been misdeclaring video inventory as in-stream,” according to an email seen by…
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