December 25, 2024

Programmatic

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Harnessing AI: Transforming Creative Development In Advertising

AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet advertising professionals and consumers hold contrasting perspectives on AI. A Yahoo and Publicis Media study found that 77% of advertisers hold a positive […]

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