November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Marketers Need to Differentiate Loyalty Goals From Preference Goals

Can you imagine a time when you’d marry the first person you dated–and stay married for over 50 years? What about taking the first job you were offered and committing to it for 40 years? I hear brands saying they desire this: “fast loyalty.” But in today’s hypercompetitive market, businesses find themselves in perpetual pursuit…
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