NEW YORK, Today: New Zealand winery Invivo made headlines in New York as Sarah Jessica Parker and winemakers Tim Lightbourne and Rob Cameron blended their latest vintage of Sauvignon Blanc at Citi Field, home of the NY Mets.
With the Mets in the UK for the London Series, Citi Field became a temporary winery, providing an iconic backdrop for creating the Invivo X, SJP Sauvignon Blanc.
Tim and Rob flew from their Te Kauwhata winery to NYC for the annual tasting session. They joined SJP on second base, with Mrs. Met toasting the final wine.
Sarah Jessica Parker said, “Blending our new vintage of Sauvignon Blanc in such an iconic location was truly special. Citi Field provided an inspiring backdrop that added a new dimension to our blending process. We had a lot of fun on the day, and most importantly, we crafted a special new vintage for our customers that Tim, Rob, and I are really excited about.”
“Blending our new vintage of Sauvignon Blanc in such an iconic location was truly special.” – Sarah Jessica Parker
Tim Lightbourne stated, “Our annual blending session with Sarah Jessica Parker is all about making wine more accessible and transparent for our customers. What better place to do it than in the middle of the NY Mets’ iconic stadium?
Tim adds, “The blending process on the day ensures Sarah Jessica personally signs off on the final blend after hours of tasting together. We were thrilled when the Mets team raised the Home Run Apple in the stadium to celebrate our final blend, a gesture usually reserved for a home run! We know that Sarah Jessica is a Mets fan, so it was a special experience for us all.”
Nikki Romolo, VP of Events at the NY Mets, added, “With our players in London for the MLB International series, we were thrilled to collaborate with Sarah Jessica Parker and her Invivo winemaking partners and temporarily transform our ballpark into a mini winery for their upcoming blend.
“Our annual blending session with Sarah Jessica Parker is all about making wine more accessible and transparent for our customers.” – Tim Lightbourne
“We are continuously looking for new and innovative ways to leverage our ballpark beyond just baseball, and this collaboration is a great example of the flexibility we have here to think beyond just baseball games,” Nikki stated.
For six years, SJP has partnered with Invivo to create the acclaimed Invivo X, SJP Sauvignon Blanc from Marlborough. This partnership has earned 90+ point scores from Wine Spectator and is the fastest-growing premium NZ Sauvignon Blanc in the USA.
The collaboration recently expanded to include Invivo X, SJP Pinot Noir, joining their popular Sauvignon Blanc and French Rosé.
Invivo X, SJP wines are available in New Zealand in liquor stores, wine shops, and supermarkets. Look for the distinctive ‘X’ on the label in the wine aisle.
Share this Post
The post Invivo knocks it out of the park with Sarah Jessica Parker in New York appeared first on M+AD!.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist