November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Disney Is Courting a New Group of Advertisers It’s Betting Could Drive Billions In Revenue

CANNES, France–Disney is in the midst of a battle for streaming ad dollars, one that has intensified recently as Amazon Prime Video and Netflix have both entered an already-crowded field with competitive ad offerings. But at the Cannes Lions Festival, Disney took a major step towards making its streaming ad inventory more available to a…
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