Programmatic

What Disney+ and Netflix Massive Q1 Ad Spend Increases Really Mean

Disney+ and Netflix’s ad tiers are paying off. According to market intelligence company Guideline (owner of Standard Media Index, Lumina and SQAD), streamers, including Disney+ and Netflix, saw massive year-over-year ad spend gains in Q1. Disney+ saw a 210% year-over-year increase vs. Q1 2023, and Netflix saw a 135% increase. “Broadly speaking, we are going…
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