November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Cannes Lions, Generative AI Edition

Ad tech already came for media agencies; now it is coming for creative agencies. At the Cannes Lions festival in France this week, where the AdExchanger team recorded our podcast, agencies and platforms contemplated a future in which generative AI is part of the creative process. Major platforms, from Google to Amazon to Yahoo, are […]

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