November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Trade Desk Makes Good On Threats To Block Yahoo’s Video Ads

The Trade Desk has closed the spigot on a deluge of video inventory it says is mislabeled by Yahoo as in-stream ad units. As of Monday this week, The Trade Desk (TTD) has already disabled access to all of Yahoo’s video inventory for open-auction bidding, according to an agency source that asked to remain anonymous. […]

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