December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Liberty Mutual Names Bandits & Friends Its Creative Partner, Shifting Away From Goodby Silverstein & Partners

One year after Goodby Silverstein & Partners laid off executive creative directors David Suarez and Danny Gonzalez during a company restructuring, the pair has won the Liberty Mutual Insurance account away from GS&P for its new agency, Bandits & Friends. Liberty Mutual confirmed to ADWEEK that Bandits would be the lead partner to its internal…
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