Strolling the Croisette in Cannes during the Lions festival is a bit like walking a real-life version of the online advertising supply chain. It’s an omnium gatherum of agency holding companies, ad platforms, ad tech vendors, brands, retailers and traditional publishers, including The New York Times, busily buying, selling and striking deals in the sunshine. […]
The post NYT’s Joy Robins On Returning To Programmatic, Keeping Things Premium And News Avoidance appeared first on AdExchanger.
More Stories
Snapchat’s New Lead Gen Tools Help SMBs Seal The Deal With New Customers
BrandSpace goes programmatic across NZ
How the Maker of Hendrick’s Gin and Glenfiddich Is Breaking Through With Gen Z