November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NYT’s Joy Robins On Returning To Programmatic, Keeping Things Premium And News Avoidance

Strolling the Croisette in Cannes during the Lions festival is a bit like walking a real-life version of the online advertising supply chain. It’s an omnium gatherum of agency holding companies, ad platforms, ad tech vendors, brands, retailers and traditional publishers, including The New York Times, busily buying, selling and striking deals in the sunshine. […]

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