Stuff and MediaWorks team up to revolutionise NZ advertising

AUCKLAND, Today: Stuff Group and MediaWorks are teaming up, blending their strengths across digital, print, radio, and outdoor media to create a mega hub of advertising opportunities.

This partnership aims to dominate the crucial 25-54 market with an unparalleled reach.

Starting June 24th, the commercial teams from both Stuff and MediaWorks will begin offering unique advertising opportunities across a broad spectrum of media assets. One of their first innovative offerings includes displaying breaking news from Stuff on MediaWorks’ digital billboards nationwide.

Laura Maxwell, CEO of Stuff Group, highlights the massive audience and data integration potential: “Combining Stuff’s 3.4 million monthly national audience, with MediaWorks’ 2.4 million weekly listeners and more than 4500 outdoor channels delivers the kind of market saturation brands demand.

“We know repetition is key to messages hitting home. Our collaboration with Stuff makes it easier for advertisers to reach their audiences.” – Wendy Palmer

“This unique platform combination provides for unique customer journey alignment and commercial partnership opportunities.”

MediaWorks CEO Wendy Palmer is also buzzing about the possibilities. “We know repetition is key to messages hitting home. Our collaboration with Stuff makes it easier for advertisers to reach their audiences.

“Wherever they are across the day – whether you’re in the car hearing an ad on the radio and seeing the same message on the back of a bus, in the office catching up on the latest news or at home on your mobile phone and listening to one of the rich selection of podcasts available on Stuff and our digital app, rova.”

The synergy between the two companies is expected to revolutionise the advertising landscape, offering seamless integration and repetitive messaging that’s crucial for brand recall.

Matt Headland, Managing Director of Brand Connections at Stuff, and Gerhard Simanke, Acting Commercial Director at MediaWorks, both emphasise the strategic alignment and deep market insights this partnership brings, ensuring that advertisers can maximise their impact and efficiency.