Stuff and WeThinkMedia launch Aussie venture

AUCKLAND, Today: Stuff Group, the leading force in New Zealand’s digital and print media company, has teamed up with WeThinkMedia to ramp up its advertising game in Australia.

Known for running New Zealand’s largest digital news portal, stuff.co.nz, and a variety of other media outlets including The Post and Sunday Star-Times, Stuff Group is a titan in the media world, drawing over 3.4 million visitors monthly.

Matt Headland, Managing Director of Stuff Group Brand Connections, highlighted the strategic move, “This partnership with WeThinkMedia opens up Stuff Group’s diverse channels to Australian brands, offering deep insights into Kiwi consumer behaviour thanks to our recent alliances, like our exciting venture into daily TV news with Warner Bros. Discovery starting July 6.”

“We’re excited to represent Stuff Group, linking our clients with New Zealand’s most extensive digital news site and a rich mix of national and local media products.” – Peter Wiltshire

Jaana Collins, Stuff’s Director of Agency, sees this as a major step towards growing their presence across the Tasman. “WeThinkMedia’s deep knowledge of the Australian market combined with our rich portfolio of news and lifestyle platforms, not to mention our forays into video and audio, present a thrilling new frontier for innovation with our advertisers,” she explains.

Peter Wiltshire, Founder of WeThinkMedia, expressed his enthusiasm about the partnership. “We’re excited to represent Stuff Group, linking our clients with New Zealand’s most extensive digital news site and a rich mix of national and local media products.

“Our extensive experience across multiple media channels positions us perfectly to maximise advertising effectiveness for our clients and for Stuff,” Peter adds.

Jane Stucci, Head of Sales at WeThinkMedia, also shared her excitement, “Partnering with Stuff solidifies our reputation as the ‘Home of NZ Media.’ Our team is ready to provide advertisers with a comprehensive overview of the New Zealand market, simplifying access with a single point of contact for deeper market insights and advertising opportunities.”

This collaboration marks a significant expansion of Stuff’s advertising capabilities, enhancing their offerings in the dynamic Trans-Tasman market.