November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Platforms Are Autogenerating Creative – And It’s Going To Be Terrible

The most important thing in advertising is the actual creative. And major ad platforms are well on their way to an era of creative innovation. Actually, strike that. I meant creative desolation. For example, consider two commercials that made the rounds on the socials this week. One is an ad for the city of Oslo, […]

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