November 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Time Dropped Its Paywall One Year Ago. Here’s What’s Happened Since

The legacy publisher Time dropped its paywall last June, making it one of only a handful of news organizations–alongside Quartz and TechCrunch–to raise and later remove a paywall. Since then, Time has seen advertising revenues rise, digital subscribers evaporate, and traffic remain relatively flat, according to data shared by Time and measurement firm Comscore. A…
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