It’s never been more complicated to buy TV ads than it is today. As a result, TV advertisers are rethinking how they want to use programmatic platforms.
The post TV Advertisers Are Revisiting Their Relationships With DSPs appeared first on AdExchanger.
More Stories
Citigroup Scales Back DEI Initiatives
Ticker: CBS News Tweaks Format of CBS Evening News
Wednesday, Feb. 19 Evening Cable News Ratings: Jesse Watters Primetime Wins in Adults 25-54