December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

TV Advertisers Are Revisiting Their Relationships With DSPs

It’s never been more complicated to buy TV ads than it is today. As a result, TV advertisers are rethinking how they want to use programmatic platforms.

The post TV Advertisers Are Revisiting Their Relationships With DSPs appeared first on AdExchanger.

AdExchanger