It’s never been more complicated to buy TV ads than it is today. As a result, TV advertisers are rethinking how they want to use programmatic platforms.
The post TV Advertisers Are Revisiting Their Relationships With DSPs appeared first on AdExchanger.
More Stories
Predicting the Future of Purpose, AI, and M&A at the Cannes Lions
Visit Oslo’s Ad Uses Reverse Psychology to Entice Tourists
Why Mix Modeling Isn’t Enough; The New Sports Ad Arbitrage