Broadcast radio inventory is coming to programmatic. Viant struck a deal with iHeartMedia and its Triton Digital advertising platform that...
DSPs
You know those stock images that show two businesspeople in suits shaking hands, but one is hiding a knife behind...
If Roku’s third quarter earnings call could be distilled into a single phrase, it would be “early days.” (With “bullish”...
A lot has changed since the mid 2010s. Smartphones, social media and streaming come to mind. And over in the...
The Trade Desk, Viant, and industry analysts say the “whole ecosystem is being upended." Adweek Feed
It's never been more complicated to buy TV ads than it is today. As a result, TV advertisers are rethinking...
Most of the companies in the digital marketing ecosystem have traditionally serviced either the supply or the demand side. ...
There are no new DSPs out there. Nobody’s investing in the category. Google, Amazon and The Trade Desk won, and...
The dust has largely settled from MediaMath’s bankruptcy, but the fallout still has publishers questioning SSPs’ obligations to their partners....
Historically, there’s been no easy way to do all that at the account level in a DSP because a DSP’s...