Yahoo Advertising struck a data-sharing deal with retail media network Kroger Precision Marketing, ADWEEK can exclusively reveal. This will let advertisers target the national grocer’s audiences programmatically through Yahoo’s demand-side platform. The partnership marks KPM’s second DSP partnership since last fall and ushers in a new focus on commerce media for Yahoo Advertising. It is…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index