PubMatic's end-to-end platform, Activate, lets advertisers buy CTV and online video inventory via direct deals, bypassing DSPs. The post PubMatic...
DSPs
Disintermediation is in the air. If The Trade Desk’s OpenPath cuts out SSPs (while claiming not to), Magnite’s ClearLine cuts...
DOOH has been thought of as pure branding, according to Elliott Hasiuk, principal for digital media at Part and Sum....
The demand-side platforms of two ad-tech vendors, Yahoo and Amobee, have removed Google Open Bidding as a path of supply...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OpenPath … To Cutting Out SSPs Wait, did...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tunnel Vizio-n Vizio will remove many DSPs from its...
Another shoe has dropped. On Tuesday, the European Commission, which is the main executive body of the EU, opened a...
Two years ago, Amazon announced a programmatic Fire TV program with The Trade Desk and dataxu as inaugural DSP partners....
Despite widespread DSP consolidation, some buyers still find their needs aren’t being served. So IPONWEB developed Bidcore, a customizable DSP...
This article is sponsored by Xandr. As OTT continues to gain popularity, the industry is developing a road map of...