This article is sponsored by Xandr. As OTT continues to gain popularity, the industry is developing a road map of improvements that will need to be completed before advertisers and publishers can truly achieve programmatic success. Just as many SSPs have begun to make changes to support OTT, DSPs must also make substantial investments to… Continue reading »
The post 9 Questions DSPs Need To Answer To Prepare For The Future Of Programmatic OTT appeared first on AdExchanger.
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