There's nothing new about people showing great enthusiasm for their favorite books, movies and musical acts. Songs and stories shape...
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When Google finally flipped the switch and stopped supporting third-party cookies for 1% of Chrome users, the ad industry reacted...
Since introducing "Real Magic" as its creative brand platform in September 2021, Coca-Cola has been on a journey of exploration...
Kean GrahamCEO and FounderMonetizeMore“The Sell Sider” is a column written by the sell side of the digital media community. Today’s...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Between overplayed lines like, "I feel so naked without my mask on," and that awkward pause before deciding whether it's...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
In 2016, Heineken USA embarked on a customer data strategy to understand more about its consumers and to help drive...