Coca-Cola’s Marketers Prepare for Constant Transformation

Since introducing “Real Magic” as its creative brand platform in September 2021, Coca-Cola has been on a journey of exploration using stories that aim to entertain and amaze, incorporating new technologies along the way. Speaking at Brandweek in Miami, Coca-Cola’s marketing chief for North America, Shakir Moin, told Adweek’s chief experience officer Jenny Rooney that…
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