SYDNEY, Wednesday: Unilever Australia and Unilever New Zealand have announced they have appointed Mindshare Australia as their media agency.
An unnamed spokesperson from Unilever Australia and New Zealand said in a statement (sent from Australia): “After a comprehensive tender process, Unilever Australia and New Zealand has appointed Mindshare as its media agency, effective January 2024.
“The tender was part of a periodic global review of Unilever’s media agencies in many markets to ensure best-in-class media agency partnerships.”
“Mindshare had held the $ A40million account before it moved to Omnicom’s PHD in 2015.
“The tender was part of a periodic global review of Unilever’s media agencies to ensure best-in-class media agency partnerships.”
“Unilever Australia and New Zealand is home to FMCG brands such as Dove, Omo, Rexona, Streets, Sunsilk and Vaseline.
“The GroupM agency’s win aligns with its Good Growth proposition with Unilever’s purpose-driven approach. It focuses on driving innovation, creating meaningful connections with consumers, and optimising intentional media investment to achieve long-term success.”
Mindshare AU manages close to $ A400m in media investment billings in the region.
Unilever Australia and New Zealand is home to FMCG brands such as Dove, Omo, Rexona, Streets, Sunsilk and Vaseline.
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