Business Insider Embraces Emotional Analysis To Boost Contextual Targeting

Tired: vanilla contextual targeting. Wired: contextual targeting that uses emotion-based signals. On Friday, Business Insider (BI) released a new targeting tool called SAGA reACT that analyzes the sentiment associated with its content alongside the emotional reactions the content produces to create actionable, emotion-driven audience segments. But you could argue that BI is a little late […]

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