The demand-side platform (DSP) market has been in flux for the past few years, with the crowded field thinning into...
DSPs
Google and Amazon still dominate the demand-side platform category, but next-tier players have opportunities to win market share and for...
The first rule of ad fraud: If it can be spoofed, it will be spoofed.Bad actors are pretending to be...
As media agencies become more skilled at programmatic buying, they’re working with fewer demand-side platforms (DSPs) than ever before.According to...
Aside from the Trade Desk, which outstrips competitors among agencies, independent DSPs still struggle to differentiate or break out from...
For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On...